The Harpur Centre, Marks & Spencer, Boots, Santander, Greggs and EE led the way in weeding and cleaning prior to the Bedford River Festival.
The idea was to spruce up the town centre prior the arrival of 250,000 visitors for this weekend (July 16 and 17).
Harpur Centre Manager Sam Laycock said: “The Healthy High Streets local team had a great response from businesses large and small to join in and tidy up the area around their premises so Bedford looks better for the biggest event in the town calendar.”
Joining them was Christina Rowe from Bedford Business Improvement District (BID) which welcomed the initiative.
“BedfordBID’s role is to promote the town centre far and wide and it helps if we have a smart shopping area when visitors arrive,” said Christina.
Other businesses taking part were The Fragrance Shop, Fraser Hart, Tesco, Timpson and McDonald’s.