May the 4th be with you

22 March 2017

The ‘loveliest’ show in town is being backed by town centre businesses under the Love Bedford banner.

Being held on May 4th at Bedford Corn Exchange, the Bedford College Hair & Beauty show is this year going to be promoted via Instagram @lovebedford1 to link up with fashionable followers.

Love Bedford is the marketing brand of Bedford Business Improvement District (BID) which promotes the interests of over 500 town centre businesses. 

“Supporting the Hair & Beauty show makes complete sense as the students of the college’s Brooks High Street training salon go on to work for businesses across the area. In turn, they and their families are customers of the many hair, beauty and fashion outlets we have in the town centre,” said BID Director Christina Rowe.

BedfordBID has sponsored the show for several years and Chair of the BID Samantha Laycock will be presenting Love Bedford gift vouchers to some of the most successful students.

For the first time this year, High Street giant Debenhams are backing the show by giving away goodie bags to add to the glamour of the red carpet occasion.

“We’re adding some glitz to the show this year to show young people just how creative a career in hair and beauty can be,” explained Head of Hair and Beauty at Bedford College Kerry Attfield,

“An on-going link with Debenhams and its team has given our students an insight into how the beauty business is billion pound global opportunity with all sorts of careers within that sphere.”

In addition to sponsorship of the show, BedfordBID had engaged young social media star Ross Testa to promote the event on Instagram. Ross is best know for his work with the now national brand Jagged Edge, which has a High Street outlet.

Added Christina: “We have been so impressed with the fantastic social media work of Jagged Edge that we asked Ross to give lend his expertise to an Instagram account. We will be giving a Love Bedford voucher of £50 to the best photo shared with @lovebedford1 from the event.”

lovebedford.co.uk is the THE go to what’s on website for the town centre and carries information on over 500 businesses in the BID zone. 

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