Future events


Note: this event happened in the past or is today

Fundraiser Event at The Fitness Collective

Saturday 23 October 2021

Event in Bedford Town Centre

In the UK, there are over 30,000 out-of-hospital cardiac arrests (OHCA) a year where emergency medical services attempt to resuscitate the victim. Unfortunately, the survival rate is low, just 1 in 10 people in the UK survive. However, early CPR and defibrillation using an Automated External Defibrillator (AED) can double the chances of surviving an OHCA (stats from the British Heart Foundation).

After another fit and healthy athlete, with no known heart conditions, fell ill live on television to a cardiac arrest early this summer during the UEFA European Football Championship, it got us at The Fit Co thinking. Could we be more prepared to act quickly in providing early CPR and using an AED if we needed to? The answer was yes and here’s how you could help…

At The Fit Co, we have a vast range of activities, types of exercise and individuals that attend. All coaches / teachers / therapists have completed First Aid training, but it is a skill that needs regularly refreshing. The nearest AED to The Fit Co is located at the bus station. Those that come up and down our stairs regularly know they are no mean feat! Now, we do not want to imagine that journey in an emergency situation and with the average response time of around 7 minutes from the Ambulance Service (NHS England), we could be better prepared.

On Saturday, 23rd of October 2021, The Fit Co are hosting a fundraising day to purchase an AED to have at the studio, as well as training staff to use it and refreshing First Aid knowledge. Here’s what’s going on…

HEARTY CHALLENGE – a max repetition lift challenge, with an age twist!

- Donation per attempt.

BLOOD, SWEAT & TEARS COMPETITION – a pairs competition, with multiple events and prizes!

£40 team entry

 STALLS – goodies to buy from some of our very own favourite local independents here in Bedford.


We would love for you to join us on the day or take part in any way. Keep an eye out for some more information in the lead up to our event.

Here’s the link to our GoFundMe… Any donations are very much appreciated, thank you!

Love Bedford as much as we do?

Sign-up to receive the occasional email from us about local news, offers, shopping and events! You can unsubscribe at any time.

* indicates required

BedfordBID (Business Improvement District) will never share the information you provide on this form. Confirm that you'd like to hear from us via:

Love Bedford Facebook & Instagram!