Window to the world

Published on 05 January 2016

The biggest and most used website for Bedford Town Centre is now even better. has improved navigation, a great directory to all businesses and easier access from mobile devices.

Said BID Director Christina Rowe: “Our website is now firmly established as the go-to on-line location for information and events about the town centre. 

“The Business Improvement District is funded by 550 levy-paying businesses but benefits 100s more in the same zone. We exist only because businesses pay into a pot used to encourage footfall into the town centre and and a great website is our shop window for the world.

“At street level our Bluecaps are the friendly face of the BedfordBID, bringing businesses together and welcoming customers. Behind the scenes the BID team works full-time to protect the interests of town centre businesses in the face of growing competition from out of town retail parks and shopping centres.

“At a glance people can visit  to find links to where to park free, what’s on where and the best buys in town.”

On-line shopping = more visitors 

Businesses listed on as offering “click and collect” (which includes over the phone orders in some cases) can offer customers the convenience of shopping on-line combined with a pop and shop  facility during FREE parking periods. 

“And while 100s  are in town collecting from some of the big names, they are passing by the independents who have something special to offer,” said Christina Rowe, Director of BedfordBID.

FREE parking is available for the first 2 hours on Saturday, all day Sunday (when the biggest and best are open).

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