Meet the Team
Since 2005, our dynamic team has been at the heart of Bedford’s evolution, passionately leading efforts to elevate the town’s business appeal. From orchestrating footfall-driven events and seasonal campaigns to facilitating crime prevention and business training sessions, each member plays a pivotal role in shaping a thriving Bedford.
Christina Rowe
Director of Operations
An experienced marketer with over 30 years’ experience in working with SME’s, the retail property management and place making sector.
Annalie Maher
Marketing Manager
Annalie, our esteemed marketing manager, has been the driving force behind our brand’s growth and visibility.
Rachel Smith
Marketing Manager
Rachel is our esteemed content expert, weaving narratives that captivate and connect. Her mastery in storytelling sets her apart in our industry.
Natasha Jamaludin
Office Manager
With a notable management background, she skilfully guides our strategies, always with a keen sense for numbers. Her analytical insight and leadership expertise are invaluable to our team.
Shanice Rai
Champion
Shanice, a radiant member of our frontline team, brings boundless energy to every task. Her enthusiasm and dedication is infectious.
Dan Field
Team Leader
Dan stands out as our frontline team leader of The BedfordBID Champions, bringing unmatched energy and zeal to his role. His spirit uplifts the entire team.
The dedicated BedfordBID weekend/night team consists of two SIA (Security Industry Association) licenced operators who support the town centre on a Friday and Saturday 7pm – 4am. They are not tied to any venue but their hybrid role encompasses reporting and signposting support available to beggars, addressing anti-social behaviour, supporting venues and door staff with any incidents that may arise, working alongside the police to assist where needed and providing support and assistance to the public visiting BID NTE (Night Time Economy) venues.
