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Meet the Team

Since 2005, our dynamic team has been at the heart of Bedford’s evolution, passionately leading efforts to elevate the town’s business appeal. From orchestrating footfall-driven events and seasonal campaigns to facilitating crime prevention and business training sessions, each member plays a pivotal role in shaping a thriving Bedford.

Love Bedford Logo
Christina Rowe

Director of Operations

An experienced marketer with over 30 years’ experience in working with SME’s, the retail property management and place making sector.  

Annalie from BedfordBID
Annalie Maher

Marketing Manager

Annalie, our esteemed marketing manager, has been the driving force behind our brand’s growth and visibility.

Rachel, BedfordBID
Rachel Smith

Marketing Manager

Rachel is our esteemed content expert, weaving narratives that captivate and connect. Her mastery in storytelling sets her apart in our industry.

Natasha Jamaludin

Office Manager

With a notable management background, she skilfully guides our strategies, always with a keen sense for numbers. Her analytical insight and leadership expertise are invaluable to our team.

Shanice Rai


Shanice, a radiant member of our frontline team, brings boundless energy to every task. Her enthusiasm and dedication is infectious.

Dan Field

Team Leader

Dan stands out as our frontline team leader of The BedfordBID Champions, bringing unmatched energy and zeal to his role. His spirit uplifts the entire team.

Our town centre champions
Annalie and Rachel in town promoting events